LUCIEN Label is designed in Surry Hills, Sydney by artists and movement experts Peter Fares and Matt Cook, married for 6 years and originally from Perth, Western Australia. Their backgrounds in dance, fitness and creative direction influence every design, shaping garments that respond to real movement and real bodies.
Positioned where lifestyle wear meets luxury, LUCIEN builds pieces that are intentional and grounded in the raw edge of simplicity. Each garment blends versatility, functionality and fashion, moving from pool to street to daily life. Built with purpose, LUCIEN uses performance fabrics and minimal silhouettes to create clothing that feels sharp, delivering a clean fusion of clarity and style.
At its core, LUCIEN is about connecting swimwear with culture, built on the idea that clothing should reflect individuality and confidence. LUCIEN’s purpose is to offer unisex garments and expand into womenswear, creating pieces that help people define their presence while staying comfortable and authentic.
LUCIEN moves with one aim: creating clothing that lands with substance. It builds pieces that speak through form and intent, bringing a raw, grounded way to swim and move through daily life.